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  • The greenest paint you can buy

  • Benjamin Moore Paints has been setting the bar in removing harmful chemicals from and the eco-friendliness of its products for decades. The company removed lead from its formulas over a decade before the EPA mandated it, and stopped using mercury more than two decades before the EPA banned mercury in paints. Today, long after lead and mercury have been removed from paint products many kinds still contain large quantities of VOCs (volatile organic compounds). All Benjamin Moore Paints are either low-VOC or no-VOC, and contain levels far below levels federal regulations allow. One of Benjamin Moore's leading paint lines is the Aura, which contains 50 g per liter of VOCs, while federal regulations allow for up to 250 grams for flat and 380 grams for non-flat paint. Benjanin Moore's tinting uses waterborne colorants which add no additional VOCs; on the other hand, most other companies' low-VOC paints add an additional level of low-VOC chemicals with the tint.
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